Joe Pires:
 

Joe is a businessman who is innovative and tactical in his every day business life. As Chairman and Managing Director of many companies Joe is multifaceted, versatile and always brainstorming new and creative business ideas. He is the Managing Director of Caribbean Chemicals and Agencies Ltd, one of the premier regional suppliers of agricultural and industrial chemicals, as well as the chairman of Bowen Boats Ltd., Caribbean Express Ltd and numerous other small and medium sized businesses.

Mr. Pires has served on many boards across varied industries in Trinidad and Tobago, such as 51 Degrees Ltd., one of the most popular nightclubs and entertainment centers in the country and First Citizens Bank. He is also quite philanthropic and socially responsible, exemplified by his active role in a new and developing political party, as well as many other charitable activities such as an upcoming not for profit international comedy festival, “Laugh Out Loud” solely for the cause of hurricane relief in the Caribbean.

Joe’s philosophy on the world agricultural system is that it has become a single market and important developments are reshaping the competitive field for all players. Modern agribusiness depends heavily on advanced technology and engineering, and on the biological and physical sciences. Through Agri-Buzz on Gayelle The Channel, Joe has found the perfect platform to share some of the new technologies he has found that have and can enormously increase agribusiness efficiency, quality and productivity in the Caribbean region and internationally.

In this first season of, Agri-Buzz on Gayelle The Channel Joe will delve into some of the innovative solutions that have been developed within the region and internationally for farmers and producers charged with the responsibility of feeding the world.

“One flaw of Trinbagonian agri-businessmen and business women...we are thinking too small. Small island yes, but never small ambition.” –Joe Pires

Joe’s passion is one that runs in his family. Following in his father’s footsteps, Joe is embarking upon this project to bring a fresher, more business savvy perspective on the industry and developments in agriculture.

It is well known that one of the biggest problems that developing countries face is how to market their hard grown agricultural products, both inland and for export. Joe believes that the aspect of professional agricultural management and marketing should be regarded as an important way to overcome seasonal agricultural surpluses and shortages of food supply and also as a means of generating more income. Joe also believes that this strategy is not exclusive to mega-farmers and established producers. “There is an inherent advantage for small and micro-farm producers; quality and exclusivity.”

Joe has also worked on agriculture-themed television in the past (‘Survival’ with former AVM, channel 4) and also currently hosts ‘Farming Today,’ a radio programme that has been on the air for the last 35 years, which was started by his father, Joe Pires Senior on radio 610 AM in the early seventies. ‘Farming Today’ continues to be aired on 103FM. Joe has taken an interest in stepping back into the television media spotlight, with an impressive arsenal of experience and knowledge of over ten years in the agri-business.